By Stephanie Ming, Los Angeles, CA

This simple yet powerful poster draws you in with the image of children waiting in line for food. When Americans see images like this, we want to help but often don’t know how to give effectively. By briefly describing why donating cash helps the most when international disasters strike, the viewer is encouraged to give to an established professional organization that operates in the affected area. Readers who want more information are directed to the website to learn more about CIDI, the CIDI Pledge and how to donate responsibly. The red tones in the image convey a sense of urgency and the green color of the copy subtly reinforces the idea that cash is best. Thank you.