PSAid

Empty

By Paul Seetachitt Good intentions sometimes aren’t enough.

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Heart

By Ellen Yu, Valencia, CA, S. Quach, Valencia, CA, Anna Cruze, Baughman, E. Michalka, Valencia, CA This cut-out time-lapse animation, done by a group of student at the California Institute of the Arts, portrays the importance of donating cash instead of goods.

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Helping Hands

By Rika Endo, CalArts, CA, Jamie McElrath, CalArts, CA, Riyoko Iwamoto, Calarts, CA, Sebastian Perez, CalArts, CA, Florentina Perez, CalArts, CA When lending a helping hand to those struck by disaster, cash is best.

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What can your donation become?

By D. Crockett, Brooklyn. For this spot I wanted to conceptually show what your cash donation can become, and how it is suited to each unique disaster situation.

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In Dire Need

By Colin Levy and Roque Smith-Nonini Amidst the remains of his home, a hurricane victim finds little comfort in canned food.

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Cans can’t, cash can. [motion]

By Tanner Woodford, Tempe, AZ A concise, clear message directly comparing the cost of shipping canned goods to the number of people affected if cash were sent instead. This, coupled with my print submission, will serve as comprehensive print and motion campaign for the Center for International Disaster Information.

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A Walk Through Disaster

By Cat Bui, California Institute of the Arts, Alex Aguilar, California Institute of the Arts, JAmes Esparza, California Institute of the Arts, Alex Gaines, California Institute of the Arts It costs about 60 cents for one can of food and about 80 dollars to send it where it needs to go, even more for storage. […]

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Media Barrage

By Jared Bell, Brooklyn, NY A fast-paced barrage of news clip and sound bites aimed at channeling emotion into action.

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Cash Will

By J. Shepard, Ann Arbor, MI Donated goods won’t bring aid to the people who need it, when they need it. Cash will.

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Why Cash

By Chris Chymiy, Ashley McArthur “Financial donations are the best way to help international disaster victims. With a cash contribution, relief organizations can purchase exactly what is most urgently needed by victims — without incurring any transportation costs. Cash also enables relief supplies to be purchased near the disaster site which helps to stimulate the […]

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Always Best

By Giordany Orellana A quick graphic describing the benefits of donating cash vs donating goods. Voice by Rocky Collins.

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